Robert Whalley
EFGY_Webinar_2022_Thumb.jpg

EF Gap Year

 

EF Gap Year

Recognizing a cultural shift towards alternative post-high school education, EF introduced EF Gap Year to its portfolio of experiential offerings. Aimed towards students aged 18–22, the brand leans tonally heavy into Gen-Z ideals; often eccentric and always inspirational, it does the heavy lifting to counter tradition and present what’s possible when we step out of our comfort zones and into the ever-changing world.

 

ROLE

Art Direction
Creative Direction
Communication Design
Motion Design
Video Editing & Production

 
 
 

Our students celebrate authenticity. So, paying homage to travel journals and analog formats, we worked with them to repackage their captured content with an EF Gap Year flourish:

 
 

Printed materials:

Organic social content:

Short-form campaign ads:

The opportunities are vast, but our brand’s drumbeat is simple: make this your year. Through a range of cross-channel touchpoints, we lean into this ethos and the assurance that there is an alternative path to the one we’ve been told to follow.

Cindy Niu, Director & Copywriter
Lydia Burns, Producer
Matilda Westin Bergh, DP
Thomas Lui, Editor

Long-form video spots:

Dave Nuscher and his family have a story to tell—and travel is at its heart. As a means of speaking directly to our parent audience, we brought their story to life with a fine point put on the personal growth that comes from a gap year experience.

Robert Whalley, Director & Producer
Gabrielle Martin, Copywriter
Jeremy Fraga, Editor
Jeff Sias, DP

To better qualify incoming student leads and equip our sales teams with a “sizzle” resource, we created an accessible and informative video that packs a 1-hour webinar’s worth of content into a neat, 7-minute package.

Robert Whalley, Director & Editor
Gabrielle Martin, Copywriter
Eric Gonzales, DP
Emma Herrick, Actor & Producer

EF Gap Year students are a notch above. To prove this to our international internship providers, we created a series of portraits highlighting their strengths, ambitions, passions, and readiness to take on the world.

Robert Whalley, Director & Producer
Gabrielle Martin, Copywriter
Matilda Westin Bergh, DP & Editor
Kristi Oster, Producer